Ritter Accounting & Consulting

in Murrieta, CA

Reanna Ritter, MBA

President

Ritter Accounting & Consulting

Murrieta, CA

I was born and raised in beautiful South Lake Tahoe and I am the youngest of six siblings. I was raised in a religion that undermined women. I watched people I love suffer as a result and decided I would not allow that life for myself or my kids. I saw education as the way out.

Schools in Tahoe, “The Gem of the Sierras”, teach students to be environmentally focused. I have found that when you value and care for your resources all aspects of your life tend to be better. I value people who adapt well to change, are environmentally conscious, who have an attitude of gratitude and who value personal and professional growth.

My dad has owned and operated a small carpet cleaning business in Tahoe for the last 45 years. Growing up, I worked with him and I learned that service, quality, and cash flow will make or break a business. He stressed the importance of being responsive, professional, and maintaining an excellent reputation.

I spent the next 15 years working in restaurants and retail at various levels. Attending college was discouraged in my family as a waste of money. I disagreed and found a way to go, earning a bachelor's degree in Accounting in 2012, and a master's degree in Business in 2017.

I had planned to go into Public Accounting, but I became a Mother shortly after finishing my bachelor’s degree. I chose to know and raise my daughter rather than work long hours in public accounting. I started my accounting career in payroll.

Within 2 years I was promoted to Financial Controller and progressed in corporate accounting for midsize restaurant chains for the next 4 years. Through that experience I saw a need for business process change. So many companies are still on paper, for example. Their red tape, resistance to change and lack of technology adoption makes progress slow. Most of the head-aches business owners endure can be eliminated through investment in technology and investment in their people.

I started my business to help my clients recognize opportunities in providing excellent customer and employee experiences. Upholding these values leads to higher profits long term.

I enjoy learning, growth, travel, dining out, hiking, snorkeling, golf, camping, theme parks, singing, dancing, and spending time with friends and family. I am blessed with two beautiful kids and my awesome husband.

Education & Certifications

MBA, University of Louisiana at Monroe

B.S. Business Administration, Concentration in Accounting, CSU Stanislaus

Six Sigma Black Belt, Management & Training Institute

Change Management Specialist, Management & Training Institute

Experience

Financial Controller at Bakers Burgers, Inc.

Payroll and Accounting systems implementations. Process improvement, automation, and documentation.

Baker’s Drive Thru was founded in 1952 and consists of 39 fast food restaurants. Baker’s vision is to focus on people and high-quality experiences. Currently re-branding and increasing managing efficiencies to facilitate branching out of Riverside and San Bernardino counties.

Financial Controller at Islands Restaurants, LP

Implementation and design of the company-wide paperless process resulting in ongoing annual savings over six figures. Company-wide process improvement, design and implementation. Substantially improved the morale of the Accounting department.

Islands Fine Burgers & Drinks are 55 family-friendly restaurants throughout CA, NV, AZ and HI. Champagne French Bakery & Café are 11 quick-service bakeries located throughout Southern California. Focus is on quality, experiences that bring guests back, and steady, carefully managed growth.

Accounting & Payroll at SGN Nutrition

Manufacturing and wholesaling of EcoDrink and Emerald Balance supplement drink mixes. Product sold in Costco, Sam’s Club, CVS, Amazon.com and smaller retailers nationwide.

Other Experience

  • 15 years in Hospitality, Restaurant, Trades, Service and Retail